Turning Attention into Action

As members of the Ingenuity network will know, one of our key aims is to make University of Nottingham expertise accessible to the local business community. Our latest breakfast event featured speaker Dr Lucy Bradnock, Assistant Professor in History of Art who was joined by Tim Bassford, Creative Director at Spinning Clock.

Tim started the morning by delving into how we can get the attention of our target audience. We need to work hard to get the customers attention, before they even take any action! He showcased a number of very successful examples and shared some practical tips for our delegates to think about.

Lucy followed on from Tim’s insights, by talking about her research into performance art history and how we can get people to shift from being a spectator to a participant. She discussed the five stages of engagement and how we can encourage our target audience along that scale.

Tim and Lucy’s slides can be found here.

Our next breakfast event is titled ‘Integrated Digital Growth’ and will be delivered by Andrew Corcoran, Assistant Professor in Marketing, from Nottingham University Business School. Don’t miss out, sign up here!