Pitfalls of ‘Doing Business Online’ avoided thanks to University’s School of Law

The Ingenuity Network’s series of workshops and events for SMEs continues to grow in popularity, as we endeavour to share some of the knowledge and expertise from The University of Nottingham with the local business community. Our latest workshop titled ‘Doing Business Online‘ took a look at some of the important legal issues that all companies trading on the web should consider.

Getting your policies right

Dr Richard Hyde from the University of Nottingham’s School of Law gave an overview of getting your policies right and the underlying T’s & C’s and privacy policies that all businesses operating online must have in place. A former practising solicitor for Brown Jacobson LLP with a focus on Risk and Regulation, Richard now works as an Assistant Professor at the University of Nottingham and was recognised in 2015 via the Dearing Award for outstanding achievements in enhancing the student learning experience. It was with great delight, therefore, that we welcomed Richard back for the third time (having previously delivered sessions on Consumer Rights and Contract Law) to share his expertise with our network members.

Know the risks!

A hands-on exercise reviewing the privacy policy of a very well known social network revealed how important it is to write policies in clear and plain language that our customers can understand – and how often this is not the case! Richard then went on to highlight the important differences between B2B and B2C legal regimes when selling online, as well as the need to manage risk – if your web presence includes the ability for third parties to comment, post reviews or otherwise interact, it’s essential that you manage your risk of liability. Under the Defamation Act 2013 section 5 and Defamation (Operators of Websites) Regulations 2013, you must be able to identify the person who posted the defamatory statement to manage your liability, so it’s important to build in procedures to enable you to do this.

There was much discussion amongst the 22 delegates that attended about how all of this affects their own companies and Richard’s insights really opened our eyes to the potential pitfalls of doing business online.

Delegates commented:

“Richard was very knowledgeable and tried to answer every question thoroughly.”

“This was very helpful to SMEs.”

“A great workshop, lots of questions and answers, not just a presentation.”

We’re adding new sessions to our programme all the time, so if you missed out this time, keep an eye on our website for all the latest events and subscribe to our newsletter for monthly updates.