Meet millie, a bra designed especially for women who have been through breast cancer treatment who want comfort and gorgeous.
millie was conceived during an emotional moment in a changing room, when Ingenuity Network member and founder of millie lingerie, Sue Pringle, first realised how hard it was to find a suitable bra after her breast surgery. Following four operations for breast cancer, and a recurrence ten years on, she understood, like thousands of other women, that she couldn’t wear a standard bra anymore, and how limited her choices were.
Determined to find a solution, Sue researched the scale of the problem and in 2015, using funds from a successful initial Kickstarter campaign, began prototyping her first bra design. It’s taken over a year to perfect the prototype, but Sue is now ready to take millie to market, by pre-selling the bra on Kickstarter from Monday 27 February.
Sue has had a great team behind her throughout this process. She has been working with designer, Laura Stanford, previously of M&S, Debenhams, and Agent Provocateur, who says millie is the “most challenging and inspiring design” she’s ever created. And Tony Jarvis, past Sales & Marketing Director at Triumph UK and MD at Gossard UK, who has been advising and mentoring Sue throughout the prototyping process.
Sue now needs the help of the network to get her new Kickstarter campaign moving. Her target in 2017 is £30,000 and to reach her goal she needs approximately 800 backers. Please show your support for Sue by sharing her campaign as far and wide as you can, and if the subject touches your heart, perhaps you might consider backing it too.
Visit the Kickstarter campaign here.