Integrated Digital Growth

Ingenuity Breakfast Event – 28 January 2020

The impact of digital technologies has had a significant and growing impact upon our everyday lives and is shaping society and the economy in ways that we may not yet fully understand. Consider the impact of digital technologies upon your own behaviour towards buying books (Amazon), watching movies (Netflix), accessing financial services (GoCompare), consuming music (Spotify), taking vacations (TripAdvisor), getting an education (Udemy), even shopping for trainers (NikeID). Artificial Intelligence, the Internet of Things, sensor technologies and big data analytics offer significant challenges and opportunities for business. This talk will headline some of the key themes and how businesses are responding to stay ahead in the market for customers which is becoming ever-more competitive.

The Speaker

Andrew Corcoran
Assistant Professor in Marketing

Andrew’s commercial career covers 33 years where he has worked in various roles within the Construction (1986-1989), Manufacturing (1989-2001) and Higher Education (2001-2019) sectors. He holds an MBA and an MA in Education, is a Fellow of the Chartered Institute of Marketing, and a Senior Fellow of the Higher Education Academy. Andrew has previously held Business Development roles at Birmingham City University and University of Worcester. He is Assistant Professor in Marketing at University of Nottingham and his book Digital Marketing – An Integrated and Practical Approach will be published by Oxford University Press in December 2020.

The programme

07:45 – 08:30       Registration, breakfast and networking
08:30 – 09:00       Keynote
09:00 – 09:15      Q&A
09:15 – 09:30       The Shop Window
09:30…                  Networking – for those that want to stay on

State Aid

This event is part-funded by the European Regional Development Fund 2014-2020 and is part of Productivity Through Innovation. This event is classed as State Aid to participating businesses, the value of which is £100, but is delivered completely free of charge to participants.

The ‘Shop Window’

The Shop Window is your chance to take the floor to make a brief presentation to the room about something you are looking for help with.

From a business? Sorry, but the Shop Window isn’t the time for a “60 second pitch”. Feedback from our network members tells us that our businesses want something different from Ingenuity. But it is your opportunity to do some research of your own: request volunteers for new product or service trials, ask if anyone has any recommendations for difficult-to-find suppliers, or simply share some news that the audience might not find out about otherwise.

From the University? If you have a business-facing project or want to work with local small and medium-sized businesses as part of your research, this is your opportunity to make contact with business owners. Our network members are already interested in what happens at the University and may be interested in participating with your initiative.

If you would like to participate in the Shop Window just drop us a line.

The venue

The Institute of Mental Health Building, University of Nottingham Innovation Park. View on Google Maps.

Book your place now…

What are you doing with my data?

We will add the data you provide on this form to our Customer Relationship Management system for the purposes of administrating this event, communicating with you about it and facilitating your company’s relationship with the University. We may also contact you about similar events in the future.

We are required by our funders (the European Regional Development Fund) to report which companies have attended our events as part of Productivity Through Innovation, so your data will also be used to comply with the reporting and monitoring requirements of our funders.

For further details on how your data is used and stored visit:

If you have any questions about registering for this event, please contact

Fill out my online form.