Virtual Reality: game or game-changer? – 22 September 2020 – Webinar

Business Breakfast Webinar – 22 September 2020


In our world of ever-advancing technology, Virtual Reality (VR) is increasing in prevalence. But what does it have to offer to businesses? Is it just a novelty – a toy, or does it have serious business applications?

In this webinar, we’ll hear from Nottingham-based Affari Media, who are leveraging VR to help companies think beyond the realms of traditional marketing methods and instead conjure experiences that leave lasting impressions. Entire experiences can now be packaged up and sent through the post to anywhere in the world! That’s a pretty compelling prospect for businesses grappling with a desire for global connectivity in the midst of a seismic shift away from international business travel.

We’ll also hear from the University of Nottingham’s Human Factors Research Group, whose recent study funded by the Institution of Occupational Safety and Health suggests that employee safety could be improved through use of VR in Health and Safety training. The team developed a multisensory VR system, which gave participants an immersive experience of an emergency evacuation. This research led to an understanding of the value of VR systems in predicting behaviour in emergencies and fire safety training.

As VR devices are becoming ever more affordable, why not join us to explore the potential applications for your business?

Our speakers

Dr Glyn Lawson
Director of Learning Infrastructure and Digital, Faculty of Engineering, University of Nottingham

Glyn is Associate Professor in the Human Factors Research Group with research interests in multisensory virtual environments and virtual training environments. Glyn leads the Human Factors post-graduate courses at the University of Nottingham.


Dr Tess Roper
Research Excellence Manager, School of Medicine and Research Fellow in Human Factors, University of Nottingham

Tess has worked on a variety of research projects involving immersive technology. Her most recent research involves applied multimodal Virtual Reality. She’s particularly interested in exploring whether a combination of multisensory information (vision and sound combined with heat and smell) affects the effectiveness of training.


Ben Hankin
Creative Director and Co-Founder of Affari

Ben and his Co-Founder, Craig Brothers, have grown Affari from two people working in a bedroom to a team of 14 across four departments. They specialise in global B2B creative marketing, delivering a core focus to assist clients with telling their stories based on the audience, achieving engagement which results in conversations on many levels, ultimately enhancing brand and market access. Affari has built a reputation for responsiveness, quality and amiability all encompassed within tangible results for a client base that includes the likes of Microsoft and Fujitsu.

The programme

07:45 – 08:30       Join the webinar when you’re ready
8:30 – 09:00         Keynote presentations
09:00 – 09:10       Q&A
09:10 – 09:20       The Shop Window
09:20 – 09:30        Close

State Aid

This event is part-funded by the European Regional Development Fund 2014-2020 and is part of Productivity Through Innovation. This event is classed as State Aid to participating businesses, the value of which is £100, but is delivered completely free of charge to participants.

The ‘Shop Window’

The Shop Window is your chance to take the floor to make a brief presentation to the room about something you are looking for help with.

From a business? Sorry, but the Shop Window isn’t the time for a “60 second pitch”. Feedback from our network members tells us that our businesses want something different from Ingenuity. But it is your opportunity to do some research of your own: request volunteers for new product or service trials, ask if anyone has any recommendations for difficult-to-find suppliers, or simply share some news that the audience might not find out about otherwise.

From the University? If you have a business-facing project or want to work with local small and medium-sized businesses as part of your research, this is your opportunity to make contact with business owners. Our network members are already interested in what happens at the University and may be interested in participating with your initiative.

If you would like to participate in the Shop Window just drop us a line.

The venue

Due to the current Coronavirus pandemic, this event will be run as a webinar. Please register as usual below and the joining instructions will be sent via email.

Book your place now…

What are you doing with my data?

We will add the data you provide on this form to our Customer Relationship Management system for the purposes of administrating this event, communicating with you about it and facilitating your company’s relationship with the University. We may also contact you about similar events in the future.

We are required by our funders (the European Regional Development Fund) to report which companies have attended our events as part of Productivity Through Innovation, so your data will also be used to comply with the reporting and monitoring requirements of our funders.

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