How can SMEs develop a corporate brand without the resources of large organisations? – Webinar -14 July 2020

Business Breakfast Webinar – 14 July 2020


Branding in small and medium-sized enterprises (SMEs) is very different from branding in large corporations. Yet, most books about branding are still focused on the need to form brand departments, employ brand managers, and invest a significant amount of money in brand development and advertising.

In this event, we will focus on how SMEs can develop their brand identity, with limited financial assets, small number of employees, and scarce resources. How important the personal identity and human side of the business becomes and how relationships with business partners can positively influence the brand of both companies. Dr Nikolina Koporcic and Tony Brooks will share their theoretical and practical insights in developing strategies to create sustainable brands for SME in today’s turbulent business environment.

Our Speakers

Nikolina KoporcicDr Nikolina Koporcic
Assistant Professor in Marketing

Nikolina Koporcic is Assistant Professor of Marketing at Nottingham University Business School. Her research spans areas including corporate branding, entrepreneurship, business-to-business relationships and networks. In particular, she is studying the importance of Interactive Network Branding for SMEs in business markets. Besides academic articles, Nikolina has published two books on the topic with Emerald Publishing.



Tony Brooks
The Leadership Specialist 

Tony is an International Leadership Coach, Trainer, and Speaker. He has over 20 years’ experience as a leader in Organisations, followed by over 12 years as MD of his own company – The Leadership Training Workshop Ltd. Tony has worked with SMEs, Owners and Leaders, with a proven track record of delivering significant profitable growth and positive company cultures. He is a Masters qualified Psychologist and believes Mindset is the most important area to focus on and improve for a Leader’s journey. He is the author of 2016 book PI Leadership with a 4.5 star rating on Amazon.


The programme

07:45 – 08:30       Join the webinar when you’re ready
08:30 – 09:00       Keynote presentations
09:00 – 09:15       Q&A
09:15 – 09:20       The Shop Window
09:20-09:30          Close

State Aid

This event is part-funded by the European Regional Development Fund 2014-2020 and is part of Productivity Through Innovation. This event is classed as State Aid to participating businesses, the value of which is £100, but is delivered completely free of charge to participants.

The ‘Shop Window’

The Shop Window is your chance to take the floor to make a brief presentation to the room about something you are looking for help with.

From a business? Sorry, but the Shop Window isn’t the time for a “60 second pitch”. Feedback from our network members tells us that our businesses want something different from Ingenuity. But it is your opportunity to do some research of your own: request volunteers for new product or service trials, ask if anyone has any recommendations for difficult-to-find suppliers, or simply share some news that the audience might not find out about otherwise.

From the University? If you have a business-facing project or want to work with local small and medium-sized businesses as part of your research, this is your opportunity to make contact with business owners. Our network members are already interested in what happens at the University and may be interested in participating with your initiative.

If you would like to participate in the Shop Window just drop us a line.

The venue

Due to the current Coronavirus pandemic, this event will now be run as a webinar. Please register as usual below and the joining instructions will be sent via email.

Book your place now…

What are you doing with my data?

We will add the data you provide on this form to our Customer Relationship Management system for the purposes of administrating this event, communicating with you about it and facilitating your company’s relationship with the University. We may also contact you about similar events in the future.

We are required by our funders (the European Regional Development Fund) to report which companies have attended our events as part of Productivity Through Innovation, so your data will also be used to comply with the reporting and monitoring requirements of our funders..

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