From Test Tube to YouTube: The Power of Video to Get Your Message Heard

Ingenuity Breakfast Event – 11 June 2019

Amongst the noise of our content-saturated, digital world, how can any business or organisation possibly hope to capture peoples’ attention? At this Ingenuity breakfast event, we’ll be exploring how any organisation with a message to share can get its voice heard and engage a whole new audience through the power of video.

Dr Sam Tang from the University of Nottingham’s School of Chemistry will share her story of using YouTube videos to engage a new audience. Some 10 years ago, the University of Nottingham started to produce its Periodic Videos to engage and enthuse the general public in science. The phenomenal success of these videos and their associated YouTube channels, which have collectively achieved over 362 million views, has exceeded all expectations and attracted 3.2 million subscribers. Sam will be joined by Alex Wilkinson, an alumnus of the University of Nottingham and Director of Alex Wilkinson Media. As a specialist in media services including video production, Alex will share insights into how any business or organisation can incorporate video into its marketing strategy, why it’s such a good medium to communicate with today’s customers and his top tips for creating engaging content.

Our speaker

Image result for sam tang nottinghamSam Tang
Public Awareness Scientist 

The Periodic Table of Videos (PTOV), aim to explain chemistry in an informal, accessible and entertaining manner and what began as a series of videos about each element has now become a video channel that also includes the uses of molecules, the science linked to current affairs, and highlights of the latest research achievements in the University of Nottingham’s School of Chemistry. Sam’s involvement in the PTOV project, is focused on performing experiments that illustrate scientific principles. These demonstrations have been extremely well received by the viewing public, a significant number of which are students at schools and colleges across the world. Not only has the use of online media enabled outreach to a significantly larger and more diverse audience, but such a method of communication enables almost instant feedback from the viewers.

Alex Wilkinson
Alex Wilkinson Media

Alex Wilkinson is a professional photographer and videographer operating throughout Nottinghamshire and Yorkshire. His passion for photography developed during his postgraduate studies in MSc Biological Photography and Imaging at the University of Nottingham. He has both won and been shortlisted for national photography competitions, such as the RNLI My Coast competition and the ZSL London Zoo photography competition. He has also worked with many prominent figures and prestigious institutions, including the former head of MI6 (Sir John Sawyer) and Olympic athletes such as Etienne Stott. He currently runs photography workshops throughout the country (including workshops based at Twycross Zoo), and operates the photography for The National Watersports Centre in Nottingham.

The programme

07:45 – 08:10       Registration, breakfast and networking
08:10 – 08:15       Welcome and introductions
08:15 – 09:00       Keynote
09:00 – 09:10       Q&A
09:10 – 09:30       The Shop Window
09:30…                  Networking – for those that want to stay on

State Aid

This event is part-funded by the European Regional Development Fund 2014-2020 and is part of the Enabling Innovation Programme. This event is classed as State Aid to participating businesses, the value of which is £100, but is delivered completely free of charge to participants.

The ‘Shop Window’

The Shop Window is your chance to take the floor to make a brief presentation to the room about something you are looking for help with.

From a business? Sorry, but the Shop Window isn’t the time for a “60 second pitch”. Feedback from our network members tells us that our businesses want something different from Ingenuity. But it is your opportunity to do some research of your own: request volunteers for new product or service trials, ask if anyone has any recommendations for difficult-to-find suppliers, or simply share some news that the audience might not find out about otherwise.

From the University? If you have a business-facing project or want to work with local small and medium-sized businesses as part of your research, this is your opportunity to make contact with business owners. Our network members are already interested in what happens at the University and may be interested in participating with your initiative.

If you would like to participate in the Shop Window just drop us a line.

The venue

The Ingenuity Centre, University of Nottingham Innovation Park.  View on Google Maps.

Book your place now…

What are you doing with my data?

We will add the data you provide on this form to our Customer Relationship Management system for the purposes of administrating this event, communicating with you about it and facilitating your company’s relationship with the University. We may also contact you about similar events in the future.

We are required by our funders (the European Regional Development Fund) to report which companies have attended our events as part of the Enabling Innovation programme, so your data will also be used to comply with the reporting and monitoring requirements of our funders.

For further details on how your data is used and stored visit:

If you have any questions about registering for this event, please contact

Fill out my online form.

Link to Hydrogen for Energy Storage and Clean Fuel Production 10 May