Ingenuity News

Do the British still think beer is a mans drink?

Psychology experts from The University of Nottingham worked with one Midlands company to find out.   Price often plays a significant role in our purchasing decisions. We also buy things because we associate them with positive qualities, such as desirability and value. But have you ever stopped to think why...

The Culture of Growth

As members of the Ingenuity network will know, one of our key aims is to make University of Nottingham expertise accessible to the local business community. Our latest breakfast event featured speaker Dr Robert Cluely, Associate Professor in Organisation Studies from the Nottingham Business School who was joined by Dr...

Digital Transformation

As members of the Ingenuity network will know, one of our key aims is to make University Of Nottingham expertise accessible to the local business community. Our latest breakfast event featured speaker James Tomkinson, Deputy Director of Digital Marketing at the University, who was joined by Stuart Ross, MD of Hallam.  Stuart started the morning by...

From Test Tube to YouTube

As members of the Ingenuity network will know, one of our key aims is to make University of Nottingham expertise accessible to the local business community. Our latest breakfast event welcomed Dr Sam Tang, Outreach Technician, Faculty of Science at the University Of Nottingham and Alex Wilkinson of Alex Wilkinson Media....

First Voice Article – Building Trust in Your Business

Those who regularly attend our Ingenuity Network events will no doubt already be familiar with Professor Jonathan Tallant’s work around trust. In this article for First Voice, published by the Federation of Small Businesses, Jonathan shares his thoughts on what SMEs can do to build trust in their businesses. Read...

3D Printing – Tool or Toy?

As members of the Ingenuity network will know, one of our key aims is to make University of Nottingham research accessible to the local business community. Our latest breakfast event welcomed Dr Martin Baumers, Assistant Professor in Additive Manufacturing Management at Nottingham’s Centre for Additive Manufacturing. Martin kick started the morning...

Funding for Innovation

Supporting businesses to innovate is a major priority for the UK government; it’s what drives productivity and economic growth and creates a more prosperous environment for us all to live and work in. There’s a wealth of knowledge and expertise hidden away in universities that can help businesses to innovate...

You Don’t Have to Fake it to Make it!

As members of the Ingenuity network will know, one of our key aims is to make University of Nottingham research accessible to the local business community. Our latest breakfast event welcomed Debbie Clarke of Debbiedooodah and Dr Isobel O’Neil, Assistant Professor in Entrepreneurship & Innovation to share their thoughts and research...

How do you get your creative idea recognised?

As members of the Ingenuity network will know, one of our key aims is to make University of Nottingham research accessible to the local business community. Our latest breakfast event welcomed Rachael Lamb, Associate Professor in Entrepreneurship & Innovation to share her research on how creative ideas are recognised and gain...