Boots success for Ingenuity Lab business KohlKreatives

We love sharing business success stories from across the university and the latest one comes from our friends at the Ingenuity Lab, the home of student and alumni entrepreneurship here at the University of Nottingham.

On August 5th 2017, Ingenuity Lab member Kohl Kreatives will be launching their range of innovative make-up brushes with new stockist

The Shapes Collection

Created by Trishna Daswaney, The ‘Shapes Collection’ includes seven, super soft brushes in every shape and size you need to tailor make-up application to any face or body shape.

The brushes are available in three different shapes; circle, square and rectangle in a variety of sizes. Most importantly, they don’t come with any instructions. Kohl Kreatives encourages every user to experiment and find the right shape brush to match their facial structure, there is no need for any rules!

“Use whatever you want for whatever you want, because everyone’s face is different, and everyone has different makeup needs too.” – Trishna Daswaney, founder.

Launchpad to success

Trishna joined The Ingenuity Lab, which aims to help build entrepreneurial skills and encourage innovation, in 2010 and took advantage of all the Lab’s services in order to develop herself and her business. As part of her non-profit hair and make-up organisation, Trishna patented and designed a new makeup brush range in March 2017. On launching these on the KohlKreatives e-store she went on to secure a listing with Boots, set to launch in August 2017.

Giving back

Alongside beautiful and easy to use brushes, Kohl Kreatives help to give back with a charity at the heart of the brand called, Kohl Kares. Kohl Kares is an organisation who offer free makeup consultancy to transitioning transgender people and cancer patients who want to learn how to construct and reconstruct their faces using makeup. Kohl Kares believes that no matter what you’re battling day to day, everyone has the right to use makeup to feel good about themselves and boost self esteem.

From all of us at the Ingenuity Network, well done Trishna! The future looks bright for this fantastic entrepreneur!

Please contact Katie at for more information.