Accelerating Innovation Through Inclusion – Online Workshop – 10 September 2020

The games and immersive sectors play a significant role in the Creative Economy. Businesses in these sectors have considerable opportunities for development, support and investment. Yet these growing sectors also face significant challenges in relation to recruiting and retaining a diverse workforce. If you are running a business in this space, you can probably relate to the challenge of attracting and keeping the best talent.

A lack of diversity in these sectors not only hinders recruitment, it also negatively affects the image and public perception of the industry. What’s more, it seriously hampers audience reach. Is your company missing out on a huge potential audience for its products?

On the 10th September, the University of Nottingham will host this free interactive online workshop on accelerating innovation through inclusion. With so much opportunity available for games and immersive companies to reap the bottom-line benefits of a more diverse workforce, this event will explore how we can get there.

What will the workshop cover?

This interactive online session will take participants through a series of activities to:

  • identify the key barriers to diversity they face in their organisation
  • design programmes of activity tailored to address their specific challenges
  • identify the resources needed to implement these activities
  • design a mechanism for measuring the success of these initiatives.

The details

Date: Thursday 10th September
Time: 8.50 am – 12.00 noon

This workshop will be delivered via Adobe Connect. You will be sent all of the joining instructions prior to the event, including details of how to download the free Adobe Connect desktop app that will enable you to participate in the session. We know online events can be draining, so don’t worry – we’ve built in plenty of breaks and lots of interaction to keep us all going throughout the morning.

Our workshop leaders

Professor Helen W. Kennedy
Professor of Creative and Cultural Industries

Professor Helen W. Kennedy’s career has been characterised by her passion for the integration of research, innovative curriculum development and collaborative and creative partnerships. She has an international reputation for her research and advocacy work in Game Studies and for her leadership in the development of the field. She spent ten years at the University of the West of England developing the Play Research Group and the Digital Cultures Research Centre, followed by a period at the University of Brighton, where she led an international project aimed at supporting innovation in games through diversity and inclusion. She took up her post as Professor of Creative and Cultural Industries at the University of Nottingham in 2019.


Dr Natalie Wreyford
Research Affiliate for University of Nottingham and King’s College London

Natalie is the Research Affiliate on A Vision for Women in VR for University of Nottingham and King’s College London, funded by ReFig. Previously she was the Research Fellow on the AHRC-funded project “Calling the Shots: women and contemporary UK film culture 2000-2015” at the University of Southampton. Prior to this she has worked in the British film industry for over 14 years, including 7 years at the UK Film Council. Her book “Gender Inequality in Screenwriting Work” is published by Pagrave Macmillan

State aid

This event is part-funded by the European Regional Development Fund 2014-2020 and is part of Productivity Through Innovation. This event is classed as State Aid to participating businesses, the value of which is up to £174.99, but is delivered completely free of charge to participants.

Book your place now…

To register your attendance for this event, please contact

“But what will you do with my data?”

We will add any data you provide to our Customer Relationship Management system for the purposes of administrating this event, communicating with you about it and facilitating your company’s relationship with the University. We may also contact you about similar events in the future.

We are required by our funders (the European Regional Development Fund) to report which companies have attended our events as part of Productivity Through Innovation, so your data will also be used to comply with the reporting and monitoring requirements of our funders.

For further details on how your data is used and stored visit:



Link to Hydrogen for Energy Storage and Clean Fuel Production 10 May