Writing Your Own Success Story

The second Ingenuity KnowledgeXchange of 2016 saw the return of Dr Esther Eidinow and Dr Kat Lorenz from the Department of Classics – their theme for this presentation was ‘Writing Your Own Success Story’.

Classics and Business

The audience of over 60 people quickly engaged with the blend of ancient Greek & Roman mythology and the relevance of effective story telling in a modern business context.

Comments from the audience included:

  • First class presentation, both informative and very well presented
  • Made me think about ‘the story’ and my business; how it connects with my clients
  • Something different from the norm!

Dr. Esther Eidinow & Dr. Kat Lorenz

The next breakfast session will focus on ‘Spreadable Marketing’ on 12th April. ¬†For full details and to register click here.