Design Thinking to Transform Your Business – 17th July 2018

Ingenuity Breakfast Event


Inventive Brits like James Dyson , Kenneth Grange and Jonathan Ive know that ‘design’ is what links creativity and innovation. Design Thinking is a creative problem solving approach that puts people at the centre – based on the principle that any good design must meet the needs of its user. But you don’t have to be a creative business to apply design thinking – any small business, whether product or service driven, could be transformed by this approach.

At this Ingenuity breakfast event, Dr George Rice will explain how design thinking techniques are used in the commercialisation of University research – including how this has also led to the creation of a unique Technology Demonstrator facility at the University. The Technology Demonstrator showcases a wide range of technologies that the University has developed and is developing for audiences that include potential investors, commercial partners, internal staff training and the general public.

George will explore how design thinking can be applied in your business and invite you to experience design thinking in practice on an optional tour of the Technology Demonstrator after the main event.

Our speaker

Dr George Rice
University of Nottingham

George is a member of the University of Nottingham Technology Transfer team. He focuses on the commercialisation of technologies from the engineering and physical sciences area. His background is in process engineering. George’s interest in design thinking was fostered through his collaboration with the Design Council, with whom he has created a training course to help University technology transfer personnel understand how to use design in their commercialisation work. George remains an Associate with the Design Council and is a Non-exec director of a number of University Spin-out companies.


The programme

07:45 – 08:10       Registration, breakfast and networking
08:10 – 08:15       Welcome and introductions
08:15 – 09:00       Keynote
09:00 – 09:10       Q&A
09:10 – 09:30       The Shop Window
09:30…                  Networking – for those that want to stay on

State Aid

This event is part-funded by the European Regional Development Fund 2014-2020 and is part of the Enabling Innovation Programme. This event is classed as State Aid to participating businesses, the value of which is £100, but is delivered completely free of charge to participants.

The ‘Shop Window’

The Shop Window is your chance to take the floor to make a brief presentation to the room about something you are looking for help with.

From the University? If you have a business-facing project or want to work with local small and medium-sized businesses as part of your research, this is your opportunity to make contact with business owners. Our network members are already interested in what happens at the University and may be interested in participating with your initiative.

From a business? Sorry, but the Shop Window isn’t the time for a “60 second pitch”. Feedback from our network members tells us that our businesses want something different from Ingenuity. But it is your opportunity to do some research of your own: request volunteers for new product or service trials, ask if anyone has any recommendations for difficult-to-find suppliers, or simply share some news that the audience might not find out about otherwise.

If you would like to participate in the Shop Window just drop us a line.

The venue

Sir Colin Campbell Building, Triumph Road, Nottingham, NG7 2TU

To register

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