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Associative Learning in Advertising Workshop – 22nd February 2018

Ingenuity Workshop   The human brain is constantly making connections – associations between one thing and another. In psychology, this is called associative learning and it can have major implications for our businesses. Join us for this free half-day workshop for SMEs, when we’ll be looking at the applications of associative...

Creating cultures for better business

In our penultimate Ingenuity breakfast session before the summer break, we welcomed Prof Sally Hibbert, from the Nottingham Business School, and Andy Corley, Managing Director of Quadralene to discuss ‘creating cultures for better business’. In the first half of the presentation, Sally’s talk focussed on defining impacts and priorities for...

An attractive business breakfast session

At our Ingenuity breakfast event on April 25th we considered why business attractiveness matters, and how we can make our businesses more attractive to customers and suppliers. The University’s Dr Zsofia Toth, Assistant Professor in Marketing, provided some research insights into these topics, while Laura Hampton, Digital Marketing Manager at...

Making finance sustainable

Professor Bob Berry returned to our breakfast programme this week with another thought-provoking look into the world of finance, in a session that was co-hosted by Vicki Hutchinson, Chair of the Notts, Derby and Lincoln network of ACCA. This time he considered the concept of sustainable finance, and the conflicting...

Insights into evidence-based marketing

Our first breakfast networking event of the year took place on Tuesday 17th January, and saw Edwin Moriarty of the University’s External Relations Team engage and entertain a packed room with thoughts on how to make your marketing activities work. The first half of Edwin’s talk focussed on Behavioural Anticipation:...

Dancing their way to digital engagement success

Nottingham-based Dance4 develops innovative digital engagement strategy with support from University of Nottingham Innovation Voucher Scheme This summer Nottingham-based Dance4 opened a brand new International Centre for Choreography (iC4C). Now in their 25th year, Dance4 wished to develop their online presence to give artists and members of the public the...