Ingenuity News

Smarter marketing…and a nice cup of tea

Our programme of Ingenuity events and workshops advances apace, as we continue to seek out new knowledge and expertise within the University of Nottingham that can benefit the local business community. On Thursday 26th November, our latest expert, Edwin Moriarty from the University of Nottingham’s department of External Relations, provided...

An entrepreneurial breakfast session

Dr Hannah Noke and Paul Kirkham took to the stage in our latest breakfast event, to give us some ideas on ‘Building A More Entrepreneurial Firm’. They both described an entrepreneurial organisation being able to innovate from within, not just as a reaction to external factors. But how can SMEs manage...

Creating cultures for better business

In our penultimate Ingenuity breakfast session before the summer break, we welcomed Prof Sally Hibbert, from the Nottingham Business School, and Andy Corley, Managing Director of Quadralene to discuss ‘creating cultures for better business’. In the first half of the presentation, Sally’s talk focussed on defining impacts and priorities for...

Attractiveness is in the eye of the beholder

Dr Zsofia Toth, from Nottingham University Business School, debuted her first Ingenuity workshop this week, delivering a thought provoking session on Business Attractiveness. In this half-day workshop we looked at different recipes for attractiveness and how to build wider networks to increase the success of our companies. Recipes for Attractiveness...

An attractive business breakfast session

At our Ingenuity breakfast event on April 25th we considered why business attractiveness matters, and how we can make our businesses more attractive to customers and suppliers. The University’s Dr Zsofia Toth, Assistant Professor in Marketing, provided some research insights into these topics, while Laura Hampton, Digital Marketing Manager at...

Making finance sustainable

Professor Bob Berry returned to our breakfast programme this week with another thought-provoking look into the world of finance, in a session that was co-hosted by Vicki Hutchinson, Chair of the Notts, Derby and Lincoln network of ACCA. This time he considered the concept of sustainable finance, and the conflicting...

A performance to remember

Local businesses learn the art of professional presentation with Martin Berry   As any business owner will know, we all have to ‘perform’ to a variety of different audiences. Whether we are pitching to customers or investors, communicating with colleagues and employees, or liaising with suppliers or collaborators, there is...