Ingenuity News

Attractiveness is in the eye of the beholder

Dr Zsofia Toth, from Nottingham University Business School, debuted her first Ingenuity workshop this week, delivering a thought provoking session on Business Attractiveness. In this half-day workshop we looked at different recipes for attractiveness and how to build wider networks to increase the success of our companies. Recipes for Attractiveness...

An attractive business breakfast session

At our Ingenuity breakfast event on April 25th we considered why business attractiveness matters, and how we can make our businesses more attractive to customers and suppliers. The University’s Dr Zsofia Toth, Assistant Professor in Marketing, provided some research insights into these topics, while Laura Hampton, Digital Marketing Manager at...

Making finance sustainable

Professor Bob Berry returned to our breakfast programme this week with another thought-provoking look into the world of finance, in a session that was co-hosted by Vicki Hutchinson, Chair of the Notts, Derby and Lincoln network of ACCA. This time he considered the concept of sustainable finance, and the conflicting...

A performance to remember

Local businesses learn the art of professional presentation with Martin Berry   As any business owner will know, we all have to ‘perform’ to a variety of different audiences. Whether we are pitching to customers or investors, communicating with colleagues and employees, or liaising with suppliers or collaborators, there is...

Insights into evidence-based marketing

Our first breakfast networking event of the year took place on Tuesday 17th January, and saw Edwin Moriarty of the University’s External Relations Team engage and entertain a packed room with thoughts on how to make your marketing activities work. The first half of Edwin’s talk focussed on Behavioural Anticipation:...

Dancing their way to digital engagement success

Nottingham-based Dance4 develops innovative digital engagement strategy with support from University of Nottingham Innovation Voucher Scheme This summer Nottingham-based Dance4 opened a brand new International Centre for Choreography (iC4C). Now in their 25th year, Dance4 wished to develop their online presence to give artists and members of the public the...

A record-breaking breakfast performance

On Tuesday 15th November we gathered for our final Ingenuity breakfast event of 2016. Drawing our largest crowd of the year of over 90 delegates, the theme of ‘Performance: the art of professional presentation’ clearly resonated with many members of the network. Our first speaker, Dr Xenia Pestova, shared her strategies for...

Vice Chancellor’s Medal Winners for 2016

Each year The University of Nottingham’s Vice Chancellor recognises the exceptional achievements of a limited number of staff and students, from across the three global campuses.  Among the 2016 winners was Steve Upcraft for his significant contribution to the creation and development of ‘Ingenuity – The University of Nottingham’s local...

Briefed for success in video marketing

This month, 14 local businesses were given a unique opportunity to work with The University of Nottingham’s Gianluca Sergi – advisor and consultant to Emmy and Oscar winning organisations and filmmakers in Hollywood. Designed for companies planning to invest in commissioning video marketing, this three day programme titled Video Marketing: The Art...