Ingenuity Events

Spreadable Marketing Workshop – 23rd November 2017

Ingenuity KnowledgeXchange Workshop   A free half-day workshop for Nottinghamshire and Derbyshire SMEs. Back by popular demand, this free workshop will explore how you can improve your communications strategy and add value to your business. Research shows that people spend an average of 10.7 hours a day with content. Yet it has...

Changing Behaviour Through Mental Connections: The Power Of Associative Learning – 14th November 2017

Ingenuity KnowledgeXchange Breakfast Event   The human brain is constantly making connections – associations between one thing and another. In psychology, this is called associative learning and it can have major implications for our businesses. Associative learning is the process by which we form an association between two or more...

Smarter Marketing Workshop – 26th October 2017

Ingenuity KnowledgeXchange Workshop   A free session for Nottinghamshire and Derbyshire SMEs. Marketing can sometimes seem hit and miss. It’s all too easy, even for marketing professionals, to make decisions based on what “feels” right. Making the right decisions about your marketing needs more than gut instinct – it needs data,...

‘Doing Business Online’ Workshop – 4th October 2017

Ingenuity KnowledgeXchange Workshop   A free legal briefing for Nottinghamshire and Derbyshire SMEs. Business is increasingly being done online. A web presence is now considered essential for most businesses, whether this is a simple website or a full e-commerce operation. When doing business on the web, a number of important legal...

The Impact Of AI On Business – 26th September 2017

Ingenuity KnowledgeXchange Breakfast Event   Twenty years ago most companies were in ‘Internet denial’, with little comprehension of how radically the world-wide web was about to transform business practice. Today, while most companies have embraced the web, few have begun to appreciate how artificial intelligence (AI) is set to have...

A Story to be told

Local Businesses learn how to tell their ‘Stories for the Future’ with Dr Esther Eidinow and Prof Katharina Lorenz Dr Esther Eidinow and Prof Katharina Lorenz from The University of Nottingham’s Department of Classics took to the stage this month for their story-telling workshop, where they used their knowledge of...