Ingenuity KnowledgeXchange Workshop
If you’re running a business, you’ve probably given some consideration to your ‘brand’. Building a strong brand is now considered essential by most companies in order to get noticed and in our 24/7 connected world that’s increasingly being done online. You are probably already using a number of social media platforms to interact with your customers and engage potential new ones, all the while adding (or subtracting!) value from your company brand.
But what about your personal brand? Have you ever thought about how you present yourself online and how this can add value to your business? As a business leader, or even an employee, you can significantly enhance or undermine your company’s brand through your use of social media. This isn’t just about ensuring that the photos from last year’s Christmas party don’t end up in the wrong hands, this is about strategically developing your personal online presence to establish yourself and your team as leading experts, thinkers and doers in your field and in doing so add real brand value to your business.
Join us at this free half-day workshop for insights into how to harness the power of social media to build your business through developing your own powerful personal brand.
Chris is an organisational psychology researcher and educator with a specific focus on studying the role of identity and reputation within the fields of entrepreneurship, creativity, and enterprise education. He is especially interested in how individuals, and in particular entrepreneurs, engage in innovative and creative processes within the technological and socio-cultural structures of digital platforms, including social media and online enterprise networks.
You can find Chris on twitter @drchrisjcarter.
Date: Wednesday 13th September 2017
Time: 9.00am – 1.00pm, with a networking lunch afterwards from 1.00 – 2.00pm
Venue: B02, The Sir Colin Campbell Building, Jubilee Campus, University of Nottingham, NG7 2TU
This event is part-funded by the European Regional Development Fund 2014-2020 and is part of the Enabling Innovation Programme. Due to the nature of this funding, priority will be given to Derbyshire and Nottingham SMEs. This event is classed as State Aid to participating businesses, the value of which is £233.32, but is delivered completely free of charge to participants.
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