Associative Learning in Advertising Workshop – 22nd February 2018

Ingenuity Workshop


The human brain is constantly making connections – associations between one thing and another. In psychology, this is called associative learning and it can have major implications for our businesses.

Join us for this free half-day workshop for SMEs, when we’ll be looking at the applications of associative learning in advertising. Dr Mark Haselgrove, Associative Professor in the School of Psychology at the University of Nottingham, will share some case studies of how associative learning has been employed successfully in advertising, as well as some notable failures! He will set some exercises for you to analyse the relationship between stimuli and rewards in adverts. You’ll then move on to thinking about what stimuli you’d like to associate with your own business and how associative learning could be employed in your own advertising campaigns.

This workshop follows on the back of Mark’s recent Ingenuity breakfast presentation, praised by attendees as “very thought provoking” and “fascinating and very valuable”. We’re confident that this will be an Ingenuity event you won’t want to miss.

Our speaker

Dr Mark Haselgrove
Associate Professor, Faculty of Science

Mark Haselgrove is an Associate Professor in the School of Psychology at the University of Nottingham. He conducts research and teaches on the principles, mechanisms and applications of learning.

Event details

Date: Thursday 22nd February 2018
Time: 9.00am – 1.00pm, with a networking lunch afterwards from 1.00 – 2.00pm
Venue: Presentation Suite, The Ingenuity Centre, Jubilee Campus, The University of Nottingham, NG7 2TU

State Aid

This event is part-funded by the European Regional Development Fund 2014-2020 and is part of the Enabling Innovation Programme. Due to the nature of this funding, priority will be given to Derbyshire and Nottingham SMEs. This event is classed as State Aid to participating businesses, the value of which is £233.32, but is delivered completely free of charge to participants.

To register

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